CMG Spring Festival Gala promo screened at Chinese embassy reception in India (video)

2026-02-11 - 05:58

A promotional video for China Media Group’s (CMG) 2026 Spring Festival Gala was screened at the New Year reception hosted by the Chinese embassy in New Delhi, India on Tuesday. Spring Festival, or Chinese New Year, is the most important traditional holiday for Chinese people, and watching the Spring Festival Gala on television is a cherished part of the celebrations in hundreds of millions of Chinese homes. It will be broadcast live around the world on the Chinese New Year’s Eve on February 16. Attending the reception were about 600 guests, including representatives from the Indian government, political parties, diplomatic corps, media, and the business community, as well as local Chinese communities, Chinese-funded institutions, and Chinese students. Some attendees said the gala will help spread China’s Spring Festival culture, promote cultural exchanges between China and India, and show China’s cultural diversity to the world. “And if we have to have a long, enduring relationship between India and China, it has to be based on culture. And these kinds of festivals are very, very important occasions. Now I see even in China, the Diwali festival is at least recognized by all the Chinese. Similarly, now every Indian knows about the Spring Festival,” said Mohammed Saqib, secretary general of the India China Economic and Cultural Council.